Marketing Campaign

An extensive marketing campaign for 2009 is in place offering visitors over three million opportunities to learn about the event.  The marketing team utilise social media platforms such as Linkedin and Facebook alongside traditional methods including PR, emarketing, direct mail and advertising to generate maximum awareness of the event and its associated exhibitors and sponsors.  The campaign includes:

 

  • A two wave direct mail campaign to over 36,000 individuals
  • With 99% of visitors registering via this website the emarketing activity is paramount and total campaign email quantities reach over 1,000,000
  • Ticket inserts in over 15 industry publications with a combined circulation of 150,000
  • Over 20 industry association partners
  • A dedicated PR team securing press coverage for the show and offering support and guidance for exhibitors
  • An international advertising campaign in print and online publications
  • Social media marketing tools used to promote the event include Linkedin and Facebook plus we run our own event blog and wiki

Facebook     linkedin

Examples of the 2008 marketing campaign artwork:

 

IMS advert

IMS direct mail

 

 

 IMS sales brochure

 

conferencebooking

free downloads

IMS I'm visiting

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Luca Scagliarini, Expert System
"We have been more than satisfied with the quality of the leads we've obtained at Online Information.  It's a great networking event for us and we will certainly be back next year."

INCORPORATING:

Co-located with Online Information

IMS 2009 Headline Sponsor: 

Autonomy

Bronze Sponsor:

  Nstein

 

 

 

XML Pavilion Headline Sponsor:

marklogic

 

Consultancy Partners:

cms watch 

 

jboye

 

Marketing Association Partner:

DMA